Sydney, 15th of February 2017 – Lancôme announced its collaboration with internationally renowned illustrator, Jaesuk Kim. Sun Studios played home to what can only be described as an evening to remember.
The very essence of Lancôme was captured, through an inspired voyage of the senses. As guests sipped on French Champagne, they were treated with a multitude of art shows, from a 7 metres wide projection of Jaesuk’ s finest artworks to a very theatrical performance of live illustrations.
Jaesuk Kim is an Australian fashion illustrator, regarded internationally for his illustrations.
The Seoul-born Australian-Korean artist, also known as JSK, is best known for illustrating the Susu girls— short haired, long-legged characters with small pouty lips and a playful, fashion-forward attitude. His signature whimsical storytelling style has caught the attention of many global brands including — Bulgari, Cartier, Gucci. His work has also been featured in many publications around the world giving him strong local and international exposure.
Jaesuk Kim has now been a full time artist/ illustrator for over 6 years. He is always on the go – and forever ready for new adventures, as long as it involves a stop-over in Paris for a shot of coffee with a side of inspiration.
The partnership is a natural fit for Lancôme; the synonymous Parisienne elegance paired with the modern beauty and joyful style of Jaesuk’s approach, aligns perfectly with the brand.
“Beauty, femininity & effortless elegance with a touch of playfulness is what comes to mind when I think of Lancôme. Collaborating with this beloved French brand is such a dream. The DNA of Lancôme is a perfect fit to my Susu Girls – Joyful, modern, feminine, chic yet whimsical which is quintessential in Paris!” – Jaesuk Kim
In celebration of this beautiful collaboration, Jaesuk Kim has designed a series of customised illustrations exclusively for Lancôme. In 2017, the brand will launch the limited edition cosmetic bags, and pouches for all your beauty essentials. The first of these collaborations launched on 12th of February, exclusively at David Jones until 5th of March.
“Lancôme Australia has a rich heritage of partnering with local emerging artists to bring the storytelling of Paris to life. Jaesuk was the perfect choice to embody our brand’s sense of purpose of joyful, modern and Parisienne elegance.” – Lucy Bradshaw, Marketing Manager for Lancôme.
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