This article was prepared before the opening of Salone del Mobile.Milano 2017.
An international sectoral benchmark, the Salone del Mobile.Milano is currently finessing the upcoming edition.
The Salone del Mobile.Milano is the sector’s acknowledged showcase for excellence and quality and the international appointment for those who work in it. It also attracts more than 300,000 visitors from over 165 different countries with its comprehensive and extensive range of goods – from furnishings to lighting to the workspace – and is covered by more than 5,000 journalists worldwide.
5 exhibitions: the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Euroluce, Workplace3.0 and SaloneSatellite, will run concurrently at the Fiera Milano Rho from Tuesday 4th to Sunday 9th April, open to professionals every day from 9.30 to 6.30, and to the public on the Saturday and Sunday.
The Salone del Mobile is on the home strait and both the companies involved and the organisers are looking forward to mid-April with great optimism. This positive mood is driven by the sector’s upbeat performance during the first ten months of 2016, and it will hopefully maintain this trend over the next few quarters. Italian furnishing continues to gain ground on almost all the international markets. The Salone del Mobile’s strong international vocation saw the return of 67% of the high profile foreign professionals with solid buying power at the last edition.
Salone del Mobile.Milano
“As always, Milan will be ready for and even more equal to this extraordinary international event, which brings in huge numbers of people from all over the world. The Salone del Mobile has always been a test bench for our city, which is proud to be seen as the capital of design and keen to retain its pre-eminence, demonstrating again this year that it is the ideal context for an event of such importance.
The Salone del Mobile is reprising its role as a major resource for the Italian system, thanks to its ability to attract professionals, visitors, designers, buyers and journalists to Milan from all over the world, a strength that has helped Milan becoming the capital of furnishing and design, as has its with its powerful bond with the city and its institutions. The Italian communication campaign slogan ‘Be the First to See the Latest’ is further affirmation of the Salone’s role.
Exhibitors of Salone del Mobile.Milano 2017
Taking part in the Salone del Mobile.Milano means coming into contact and connecting with your target groups. This is where design belongs and where it continues to find its fullest representation. This is as well where home furnishing system takes life and shape.
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