Feast of Design Aesthetics – Salone del Mobile.Milano 2017 Preview

This article was prepared before the opening of Salone del Mobile.Milano 2017.

Photo Credits: Alessandro Russotti
Photo Credits: Alessandro Russotti

An international sectoral benchmark, the Salone del Mobile.Milano is currently finessing the upcoming edition.

The Salone del Mobile.Milano is the sector’s acknowledged showcase for excellence and quality and the international appointment for those who work in it. It also attracts more than 300,000 visitors from over 165 different countries with its comprehensive and extensive range of goods – from furnishings to lighting to the workspace – and is covered by more than 5,000 journalists worldwide.

5 exhibitions: the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Euroluce, Workplace3.0 and SaloneSatellite, will run concurrently at the Fiera Milano Rho from Tuesday 4th to Sunday 9th April, open to professionals every day from 9.30 to 6.30, and to the public on the Saturday and Sunday.

Photo Credits: Saverio Lombardi Vallauri
Photo Credits: Saverio Lombardi Vallauri

The Salone del Mobile is on the home strait and both the companies involved and the organisers are looking forward to mid-April with great optimism. This positive mood is driven by the sector’s upbeat performance during the first ten months of 2016, and it will hopefully maintain this trend over the next few quarters. Italian furnishing continues to gain ground on almost all the international markets. The Salone del Mobile’s strong international vocation saw the return of 67% of the high profile foreign professionals with solid buying power at the last edition.

–Roberto Snaidero
President
Salone del Mobile.Milano

Photo Credits: Alessandro Russotti
Photo Credits: Alessandro Russotti

“As always, Milan will be ready for and even more equal to this extraordinary international event, which brings in huge numbers of people from all over the world. The Salone del Mobile has always been a test bench for our city, which is proud to be seen as the capital of design and keen to retain its pre-eminence, demonstrating again this year that it is the ideal context for an event of such importance.

–Giuseppe Sala
Mayor
Milan,Italy

Photo Credits: Diego Ravier
Photo Credits: Diego Ravier

The Salone del Mobile is reprising its role as a major resource for the Italian system, thanks to its ability to attract professionals, visitors, designers, buyers and journalists to Milan from all over the world, a strength that has helped Milan becoming the capital of furnishing and design, as has its with its powerful bond with the city and its institutions. The Italian communication campaign slogan ‘Be the First to See the Latest’ is further affirmation of the Salone’s role.

Photo Credits: Alessandro Russotti
Photo Credits: Alessandro Russotti

 

Boca Do Lobo Portuguese luxury brand, Boca Do Lobo crafts its furniture with combined traditional and fashionable concepts, resulting in artistic appearances. 來自葡萄牙的家具品牌Boca Do Lobo崇尚結合傳統與時尚,產品呈現獨特的藝術外觀。 Photo Credits: Boca Do Lobo
Boca Do Lobo
Portuguese luxury brand, Boca Do Lobo crafts its furniture with combined traditional and fashionable concepts, resulting in artistic appearances.
Photo Credits: Boca Do Lobo

 

De Sede Understated appearance contains extraordinary quality and elegance. De Sede attracts sophisticated ones. 瑞士品牌De Sede以其溫潤的設計風格引人注目。樸素的外表下蘊含的是非凡的品質與優雅的格調。 Photo Credits: De Sede
De Sede
Understated appearance contains extraordinary quality and elegance. De Sede attracts sophisticated ones.
Photo Credits: De Sede

 

Maison Claire The passion for quality and love for beauty meet the taste of tradition and the timeless elegance of textures and noble fibers in fabrics and decorations for the exclusive house and special project. 向來追求一流品質和完美外觀的Maison Claire總是在家紡設計方面有非凡的表現 Photo Credits: Alessandro Russotti
Maison Claire
The passion for quality and love for beauty meet the taste of tradition and the timeless elegance of textures and noble fibers in fabrics and decorations for the exclusive house and special project.
Photo Credits: Alessandro Russotti

 

EGO Paris French brand, EGO Paris is always driven by its passion to human relationship and dedicating itself to the greatest products. 本期「世界家居品牌尋覽」板塊中所介紹的EGO Paris也有參加。你是否也期待今年EGO又會帶來怎樣的「以人為本」的設計呢? Photo Credits: EGO Paris
EGO Paris
French brand, EGO Paris is always driven by its passion to human relationship and dedicating itself to the greatest products.
Photo Credits: EGO Paris

 

Rimadesio Traditional Italian wardrobe brand Rimadesio represents the most authentic Italian design aesthetics. This year, it intends to reveal the secret of interacting with light and shade. 擅長衣櫃及櫃門設計生產的義大利品牌Rimadesio擅長在產品中融入濃濃的義大利設計美學。今年Rimadesio將向世界揭曉產品設計中的「光影之謎」。 Photo Credits: Rimadesio
Rimadesio
Traditional Italian wardrobe brand Rimadesio represents the most authentic Italian design aesthetics. This year, it intends to reveal the secret of interacting with light and shade.
Photo Credits: Rimadesio

 

Vitra Vitra was, and still is one of the ‘most powerful furniture brands’ in the world. Its legendary history and unforgettable design leave the world with endless inspiration and curiousness. Vitra被稱為「世界上最優影響力的家居品牌之一」。其產品新穎的的外型設計靚麗的色彩搭配總是讓人過目不忘。 Photo Credits: Vitra
Vitra
Vitra was, and still is one of the ‘most powerful furniture brands’ in the world. Its legendary history and unforgettable design leave the world with endless inspiration and curiousness.
Photo Credits: Vitra

 

Versace The famous Versace is here too. Bold metallic color and extravagant material symbolised the brand. 作為廣為人知的義大利著名奢侈品牌,Versace在家居設計方面也不落人後,品牌標簽般的用料與著色,大膽華麗。 Photo Credits: Alessandro Russotti
Versace
The famous Versace is here too. Bold metallic color and extravagant material symbolised the brand.
Photo Credits: Alessandro Russotti

 

Kettal Pursuing its mission towards ‘design and innovation’, Kettal introduces luxury, timeless creations that reflect the contemporary culture and provide solutions to modern needs of outdoor living. 一向追求「設計與創新」的奢侈戶外家居品牌Kettal總是能在展現當代設計風格與文化和迎合市場需求方面找到平衡點。 Photo Credits: Kettal
Kettal
Pursuing its mission towards ‘design and innovation’, Kettal introduces luxury, timeless creations that reflect the contemporary culture and provide solutions to modern needs of outdoor living.
Photo Credits: Kettal

 

Exhibitors of Salone del Mobile.Milano 2017

Taking part in the Salone del Mobile.Milano means coming into contact and connecting with your target groups. This is where design belongs and where it continues to find its fullest representation. This is as well where home furnishing system takes life and shape.

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