REDISCOVERING CREATIVITY

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Giuseppe Viganò works primarily in the industrial design of furniture products and the artistic direction of companies in the sector. His creative spirit and finely tuned sense of beauty, combine with in-depth planning and research that inevitably lead each project to new heights.

Giuseppe Viganò is involved in industrial planning of furnishing products and in stage-managing of several companies in the same field.

He offers graphic consultancy to realise catalogues, supervising directly the picture, the layouts, the communication and advertising pages. He plans design exhibitions and permanent products in furniture stores or in temporary spaces for specific events. Giuseppe personally chooses products and studies the set.

Often the experimentation or the use of a new material becomes a starting point for the design of not only a product but of an entire collection.

The research for references from the world of art, fashion and poetry, are an opportunity to approach the project obliquely, many of its most popular products are born from the concepts of painting and glamorous details, other times they are poetic gestures that create interesting shapes to be developed into new proposals.

He collaborated with well-known Companies of his field, such as Arflex, Arketipo, Bonacina Pierantonio, Bonaldo, CIA International, Cogliati & Cogliati, Confalonieri, Emmemobili, Estel, F.lli Longhi, Frighetto, Gamma International, Horus, Ivano Redaelli, Lema, Matteo Grassi, Minotti, Misuraemme, Nest, Poliform, Porada, Saba Italia, Rivolta e la pelle, Tappeti Artexa, Tisettanta, Visionnaire.

The six Ellipses designed for Bonacina Pierantonio has been chosen to participate in the selection for the ADI INDEX 2010, Compasso d’Oro ADI Award.

Q&A

I’m sure you’re asked this a lot, but how did you realise that you wanted to be a designer? And how do you keep developing creatively?

I chose the world of design because I have always been attracted to creativity, and in a certain sense, I was naturally drawn to this profession.

How would you describe your work, and what influences your distinctive aesthetic?

My job is creative and it is influenced by the change and evolution of society. I am fascinated by the transformative dynamics of sectors which are seemingly far from the world of design, and by their influence on the themes of the project.

How would you describe yourself?

I think that the characteristic that most distinguishes me as a designer is curiosity. Without it I would not be able to open myself to the necessary world of innovation and new things.

What does a typical day at work involve for you?

There are many moments which define a typical working day, from free thinking to drawing, to creative sessions with my colleagues and other activities, however the common theme that characterises my working day is passion.

What have been one or two favourite recent projects?

Gloss bags and armchair by Gamma Arredamenti.

In many ways, Italy is synonymous with high-end, showy and traditional design. Are there any elements that you insist on using in your designs?

The only recurring element which I think belongs to my designing style is being open to new things, which is an element that can bring a project forward, and make it successful.

It seems like the boundary between outdoor and indoor living is becoming increasingly blurred. What is your opinion on this trend?

I’ve never distinguished between inside and outside. The approach that I have to the design of living spaces is the same.

 Mr Giuseppe Viganò

Mr Giuseppe Viganò